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Слайды и текст к этой презентации:

№1 слайд
Monopoly
Содержание слайда: 15 Monopoly
№2 слайд
While a competitive firm is a
Содержание слайда: While a competitive firm is a price taker, a monopoly firm is a price maker.
№3 слайд
A firm is considered a
Содержание слайда: A firm is considered a monopoly if . . . it is the sole seller of its product. its product does not have close substitutes.
№4 слайд
WHY MONOPOLIES ARISE The
Содержание слайда: WHY MONOPOLIES ARISE The fundamental cause of monopoly is barriers to entry.
№5 слайд
WHY MONOPOLIES ARISE Barriers
Содержание слайда: WHY MONOPOLIES ARISE Barriers to entry have three sources: Ownership of a key resource. The government gives a single firm the exclusive right to produce some good. Costs of production make a single producer more efficient than a large number of producers.
№6 слайд
Monopoly Resources Although
Содержание слайда: Monopoly Resources Although exclusive ownership of a key resource is a potential source of monopoly, in practice monopolies rarely arise for this reason.
№7 слайд
Government-Created Monopolies
Содержание слайда: Government-Created Monopolies Governments may restrict entry by giving a single firm the exclusive right to sell a particular good in certain markets.
№8 слайд
Government-Created Monopolies
Содержание слайда: Government-Created Monopolies Patent and copyright laws are two important examples of how government creates a monopoly to serve the public interest.
№9 слайд
Natural Monopolies An
Содержание слайда: Natural Monopolies An industry is a natural monopoly when a single firm can supply a good or service to an entire market at a smaller cost than could two or more firms.
№10 слайд
Natural Monopolies A natural
Содержание слайда: Natural Monopolies A natural monopoly arises when there are economies of scale over the relevant range of output.
№11 слайд
Figure Economies of Scale as
Содержание слайда: Figure 1 Economies of Scale as a Cause of Monopoly
№12 слайд
HOW MONOPOLIES MAKE
Содержание слайда: HOW MONOPOLIES MAKE PRODUCTION AND PRICING DECISIONS Monopoly versus Competition Monopoly Is the sole producer Faces a downward-sloping demand curve Is a price maker Reduces price to increase sales Competitive Firm Is one of many producers Faces a horizontal demand curve Is a price taker Sells as much or as little at same price
№13 слайд
Figure Demand Curves for
Содержание слайда: Figure 2 Demand Curves for Competitive and Monopoly Firms
№14 слайд
A Monopoly s Revenue Total
Содержание слайда: A Monopoly’s Revenue Total Revenue P  Q = TR Average Revenue TR/Q = AR = P Marginal Revenue TR/Q = MR
№15 слайд
Table A Monopoly s Total,
Содержание слайда: Table 1 A Monopoly’s Total, Average, and Marginal Revenue
№16 слайд
A Monopoly s Revenue A
Содержание слайда: A Monopoly’s Revenue A Monopoly’s Marginal Revenue A monopolist’s marginal revenue is always less than the price of its good. The demand curve is downward sloping. When a monopoly drops the price to sell one more unit, the revenue received from previously sold units also decreases.
№17 слайд
A Monopoly s Revenue A
Содержание слайда: A Monopoly’s Revenue A Monopoly’s Marginal Revenue When a monopoly increases the amount it sells, it has two effects on total revenue (P  Q). The output effect—more output is sold, so Q is higher. The price effect—price falls, so P is lower.
№18 слайд
Figure Demand and
Содержание слайда: Figure 3 Demand and Marginal-Revenue Curves for a Monopoly
№19 слайд
Profit Maximization A
Содержание слайда: Profit Maximization A monopoly maximizes profit by producing the quantity at which marginal revenue equals marginal cost. It then uses the demand curve to find the price that will induce consumers to buy that quantity.
№20 слайд
Figure Profit Maximization
Содержание слайда: Figure 4 Profit Maximization for a Monopoly
№21 слайд
Profit Maximization Comparing
Содержание слайда: Profit Maximization Comparing Monopoly and Competition For a competitive firm, price equals marginal cost. P = MR = MC For a monopoly firm, price exceeds marginal cost. P > MR = MC
№22 слайд
A Monopoly s Profit Profit
Содержание слайда: A Monopoly’s Profit Profit equals total revenue minus total costs. Profit = TR - TC Profit = (TR/Q - TC/Q)  Q Profit = (P - ATC)  Q
№23 слайд
Figure The Monopolist s Profit
Содержание слайда: Figure 5 The Monopolist’s Profit
№24 слайд
A Monopolist s Profit The
Содержание слайда: A Monopolist’s Profit The monopolist will receive economic profits as long as price is greater than average total cost.
№25 слайд
Figure The Market for Drugs
Содержание слайда: Figure 6 The Market for Drugs
№26 слайд
THE WELFARE COST OF MONOPOLY
Содержание слайда: THE WELFARE COST OF MONOPOLY In contrast to a competitive firm, the monopoly charges a price above the marginal cost. From the standpoint of consumers, this high price makes monopoly undesirable. However, from the standpoint of the owners of the firm, the high price makes monopoly very desirable.
№27 слайд
Figure The Efficient Level of
Содержание слайда: Figure 7 The Efficient Level of Output
№28 слайд
The Deadweight Loss Because a
Содержание слайда: The Deadweight Loss Because a monopoly sets its price above marginal cost, it places a wedge between the consumer’s willingness to pay and the producer’s cost. This wedge causes the quantity sold to fall short of the social optimum.
№29 слайд
Figure The Inefficiency of
Содержание слайда: Figure 8 The Inefficiency of Monopoly
№30 слайд
The Deadweight Loss The
Содержание слайда: The Deadweight Loss The Inefficiency of Monopoly The monopolist produces less than the socially efficient quantity of output.
№31 слайд
The Deadweight Loss The
Содержание слайда: The Deadweight Loss The deadweight loss caused by a monopoly is similar to the deadweight loss caused by a tax. The difference between the two cases is that the government gets the revenue from a tax, whereas a private firm gets the monopoly profit.
№32 слайд
PUBLIC POLICY TOWARD
Содержание слайда: PUBLIC POLICY TOWARD MONOPOLIES Government responds to the problem of monopoly in one of four ways. Making monopolized industries more competitive. Regulating the behavior of monopolies. Turning some private monopolies into public enterprises. Doing nothing at all.
№33 слайд
Increasing Competition with
Содержание слайда: Increasing Competition with Antitrust Laws Antitrust laws are a collection of statutes aimed at curbing monopoly power. Antitrust laws give government various ways to promote competition. They allow government to prevent mergers. They allow government to break up companies. They prevent companies from performing activities that make markets less competitive.
№34 слайд
Increasing Competition with
Содержание слайда: Increasing Competition with Antitrust Laws Two Important Antitrust Laws Sherman Antitrust Act (1890) Reduced the market power of the large and powerful “trusts” of that time period. Clayton Act (1914) Strengthened the government’s powers and authorized private lawsuits.
№35 слайд
Regulation Government may
Содержание слайда: Regulation Government may regulate the prices that the monopoly charges. The allocation of resources will be efficient if price is set to equal marginal cost.
№36 слайд
Figure Marginal-Cost Pricing
Содержание слайда: Figure 9 Marginal-Cost Pricing for a Natural Monopoly
№37 слайд
Regulation In practice,
Содержание слайда: Regulation In practice, regulators will allow monopolists to keep some of the benefits from lower costs in the form of higher profit, a practice that requires some departure from marginal-cost pricing.
№38 слайд
Public Ownership Rather than
Содержание слайда: Public Ownership Rather than regulating a natural monopoly that is run by a private firm, the government can run the monopoly itself (e.g. in the United States, the government runs the Postal Service).
№39 слайд
Doing Nothing Government can
Содержание слайда: Doing Nothing Government can do nothing at all if the market failure is deemed small compared to the imperfections of public policies.
№40 слайд
PRICE DISCRIMINATION Price
Содержание слайда: PRICE DISCRIMINATION Price discrimination is the business practice of selling the same good at different prices to different customers, even though the costs for producing for the two customers are the same.
№41 слайд
PRICE DISCRIMINATION Price
Содержание слайда: PRICE DISCRIMINATION Price discrimination is not possible when a good is sold in a competitive market since there are many firms all selling at the market price. In order to price discriminate, the firm must have some market power. Perfect Price Discrimination Perfect price discrimination refers to the situation when the monopolist knows exactly the willingness to pay of each customer and can charge each customer a different price.
№42 слайд
PRICE DISCRIMINATION Two
Содержание слайда: PRICE DISCRIMINATION Two important effects of price discrimination: It can increase the monopolist’s profits. It can reduce deadweight loss.
№43 слайд
Figure Welfare with and
Содержание слайда: Figure 10 Welfare with and without Price Discrimination
№44 слайд
Figure Welfare with and
Содержание слайда: Figure 10 Welfare with and without Price Discrimination
№45 слайд
PRICE DISCRIMINATION Examples
Содержание слайда: PRICE DISCRIMINATION Examples of Price Discrimination Movie tickets Airline prices Discount coupons Financial aid Quantity discounts
№46 слайд
CONCLUSION THE PREVALENCE OF
Содержание слайда: CONCLUSION: THE PREVALENCE OF MONOPOLY How prevalent are the problems of monopolies? Monopolies are common. Most firms have some control over their prices because of differentiated products. Firms with substantial monopoly power are rare. Few goods are truly unique.
№47 слайд
Summary A monopoly is a firm
Содержание слайда: Summary A monopoly is a firm that is the sole seller in its market. It faces a downward-sloping demand curve for its product. A monopoly’s marginal revenue is always below the price of its good.
№48 слайд
Summary Like a competitive
Содержание слайда: Summary Like a competitive firm, a monopoly maximizes profit by producing the quantity at which marginal cost and marginal revenue are equal. Unlike a competitive firm, its price exceeds its marginal revenue, so its price exceeds marginal cost.
№49 слайд
Summary A monopolist s
Содержание слайда: Summary A monopolist’s profit-maximizing level of output is below the level that maximizes the sum of consumer and producer surplus. A monopoly causes deadweight losses similar to the deadweight losses caused by taxes.
№50 слайд
Summary Policymakers can
Содержание слайда: Summary Policymakers can respond to the inefficiencies of monopoly behavior with antitrust laws, regulation of prices, or by turning the monopoly into a government-run enterprise. If the market failure is deemed small, policymakers may decide to do nothing at all.
№51 слайд
Summary Monopolists can raise
Содержание слайда: Summary Monopolists can raise their profits by charging different prices to different buyers based on their willingness to pay. Price discrimination can raise economic welfare and lessen deadweight losses.
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