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ppt / pptx (powerpoint)
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15 слайдов
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1,2,3,4,5,6,7,8,9,10,11
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Слайды и текст к этой презентации:
№1 слайд![](/documents/34cec1e56aacecc83cbb35a747f1123b/img0.jpg)
№2 слайд![Summary Revenues of Billion](/documents/34cec1e56aacecc83cbb35a747f1123b/img1.jpg)
Содержание слайда: Summary
Revenues of 71 Billion
550 Warehouses Today – Operates in:
40 States
9 Countries
$137 million average sales/warehouse
141,000 square feet/warehouse
143,000 employees worldwide
More than 1.4 million transactions/day
№3 слайд![](/documents/34cec1e56aacecc83cbb35a747f1123b/img2.jpg)
№4 слайд![](/documents/34cec1e56aacecc83cbb35a747f1123b/img3.jpg)
№5 слайд![Background CEO James Sinegal](/documents/34cec1e56aacecc83cbb35a747f1123b/img4.jpg)
Содержание слайда: Background
CEO: James Sinegal
Headquarters: Issaquah, WA
Inception: Seattle, WA 1983
Stock Symbol: COST (NASDAQ)
Founders: James Sinegal & Jefferey Brotman
№6 слайд![Corporate Strategy Cost](/documents/34cec1e56aacecc83cbb35a747f1123b/img5.jpg)
Содержание слайда: Corporate Strategy
Cost strategy
Penetration Pricing
Below the Line Promotion
No frills
“Diversion” Buying Strategy
“Treasure hunt" shopping experience
№7 слайд![Customers Who Costco targets](/documents/34cec1e56aacecc83cbb35a747f1123b/img6.jpg)
Содержание слайда: Customers (Who)
Costco targets independent small business owners who have typically $100,000 or more of personal income
Actual average Costco customer is women in large householders with income of $50,000 or more
Most popular with Hispanic and Asian ethnic groups
Typically customer visits 8-11 times per year
№8 слайд![Membership How Gold Star](/documents/34cec1e56aacecc83cbb35a747f1123b/img7.jpg)
Содержание слайда: Membership (How)
Gold Star Member = $ 50
Business Member = $ 50
Executive Member = $ 100
Membership fees allow Costco
to maintain low margins
№9 слайд![Industries Retail Discount](/documents/34cec1e56aacecc83cbb35a747f1123b/img8.jpg)
Содержание слайда: Industries
Retail
Discount and Variety Retail
Warehouse Clubs and Superstores (primary)
Gasoline Retailers
Grocery Retail
Nonstore Retail
Internet Retail
Consumer Services
Optical Services
Travel Agencies and Services
Financial Services
Lending
Mortgage Banking and Related Services
Insurance
Property and Casualty
Autos and Other Vehicles
Homeowners Insurance
№10 слайд![Costco Today warehouses](/documents/34cec1e56aacecc83cbb35a747f1123b/img9.jpg)
Содержание слайда: Costco Today
550 warehouses Worldwide
403 in US
76 in Canada
21 in UK
6 in Korea
5 in Taiwan
8 in Japan
31 in Mexico
№11 слайд![SWOT Analysis](/documents/34cec1e56aacecc83cbb35a747f1123b/img10.jpg)
Содержание слайда: SWOT Analysis
№12 слайд![Strengths . m loyal](/documents/34cec1e56aacecc83cbb35a747f1123b/img11.jpg)
Содержание слайда: Strengths
54.1m loyal cardholders
Strong member renewals
Absolute pricing authority
Exceptional employees
Excellent merchandise
Quality image
№13 слайд![Weaknesses Cannibalization](/documents/34cec1e56aacecc83cbb35a747f1123b/img12.jpg)
Содержание слайда: Weaknesses
Cannibalization
Costco's overexpansion domestically risks cannibalizing the sales of preexisting stores
James Sinegal leave
Maintaining high wages
Costco's average pay, for example, is $17 an hour, 42 percent higher than its fiercest rival, Sam's Club
Maintaining profit margins
№14 слайд![Opportunities Recession has](/documents/34cec1e56aacecc83cbb35a747f1123b/img13.jpg)
Содержание слайда: Opportunities
Recession has allowed Costco opportunities for luxury-item deals, including the chance to sell prime-grade meat that used to go almost exclusively to restaurants. With people eating out less often, said Sinegal, "there are not as many steaks being sold in restaurants, and we're selling them."
To take over, merge with, or form strategic alliances with other global retailers, focusing on specific markets such as Europe or the Greater China Region.
The stores are currently only trade in a relatively small number of countries. Therefore there are tremendous opportunities for future business in expanding consumer markets, such as China and India.
№15 слайд![Threats Being a global](/documents/34cec1e56aacecc83cbb35a747f1123b/img14.jpg)
Содержание слайда: Threats
Being a global retailer means that you are exposed to political problems in the countries that you operate in.
The cost of producing many consumer products tends to have fallen because of lower manufacturing costs. Manufacturing cost have fallen due to outsourcing to low-cost regions of the World. This has lead to price competition, resulting in price deflation in some ranges. Intense price competition is a threat.
Bad economic times (current recession)