Презентация К уроку английского языка "Marketing as a business philosophy" - скачать онлайн

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Содержание слайда: Marketing is the kind of human activity directed on satisfaction of needs and requirements by means of an exchange. Marketing is the kind of human activity directed on satisfaction of needs and requirements by means of an exchange. Marketing is an art and a science correctly to choose the target market, to involve, keep and increase quantity of consumers by means of creation at the buyer of confidence that it represents the highest value for the company», and also «the ordered and purposeful process of comprehension of problems of consumers and regulation of market activity. Marketing is a realization of business processes in a direction of a stream of the goods and services from the manufacturer to the consumer.

Содержание слайда: Marketing — system of planning, pricing, advancement and distribution of ideas, the goods and services for satisfaction of needs, requirements and desires of separate persons and the organizations; advertising is only one of factors of process of marketing. Marketing — system of planning, pricing, advancement and distribution of ideas, the goods and services for satisfaction of needs, requirements and desires of separate persons and the organizations; advertising is only one of factors of process of marketing.

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Содержание слайда: The majority of researchers agree in opinion that marketing is a process. The majority of researchers agree in opinion that marketing is a process. It begins with research of a target segment of the market for which the company is going to work. Experts in marketing define a potential demand and its size (capacity of a segment of the market), that is reveal the buyers which requirements are not satisfied sufficiently or showing implicit interest to the certain goods or services. Plans of creation and finishing of production to the consumer, and also strategy "marketing-mix" (English marketing mix) influences on demand through the goods, the price, channels of distribution and methods of advancement of the goods are developed.

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Содержание слайда: Need — feeling of shortage something. Need — feeling of shortage something. Needs of people are diverse and difficult, however in the whole their quantity is final, unlike requirements. Here and the basic physiological needs in food, clothes, heat and safety; and social needs in spiritual affinity, influence and attachment; personal needs in knowledge and self-expression. The majority of these needs are defined by initial components of human nature. If the need is not satisfied, the person feels unsatisfied and aspires or to find object capable to satisfy need, or to try to muffle it.

Содержание слайда: Requirement — the need which has accepted the specific form according to cultural level and the person of the individual. Requirement — the need which has accepted the specific form according to cultural level and the person of the individual.

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Содержание слайда: Working out of a complex of marketing includes: Working out of a complex of marketing includes: working out of the goods, an establishment of the prices for the goods, a choice of methods of distribution of the goods, stimulation of sale of the goods. Realisation of marketing actions is provided with working out of strategic plans and the control over their performance.

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Содержание слайда: After I finish school I am going to enter the university and study marketing or management. I have not decided yet exactly what I will study. After I finish school I am going to enter the university and study marketing or management. I have not decided yet exactly what I will study. Management deals mainly with people. It studies what is necessary to do that people worked better and were not offended. Marketing deals with market research and commercial activity in general. I still have time to think and choose. At school I am offered a wide choice of elective subjects connected with economics and I hope my school education will form a basis for my future occupation. My presentation is the way to determine my attitude to the getting future job.

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