Презентация Chapter 3. Achieving competitive advantage with information systems онлайн
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- Всего слайдов:41 слайд
- Для класса:1,2,3,4,5,6,7,8,9,10,11
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Содержание слайда: Problem: Intense competition, difficult strategic decisions in arena of telecommunications
Problem: Intense competition, difficult strategic decisions in arena of telecommunications
Solution: Verizon sells version of iPhone (once exclusive to AT&T); AT&T purchases T-Mobile USA, Microsoft purchases Skype
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Содержание слайда: Cutting-edge technologies like the iPhone and fiber-optic networks offer Verizon and AT&T opportunities to gain an edge
Cutting-edge technologies like the iPhone and fiber-optic networks offer Verizon and AT&T opportunities to gain an edge
Illustrates digital technology’s role in gaining and maintaining a competitive advantage
Illustrates how difficult it is to sustain competitive advantage, especially in an arena of quickly changing technologies
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Содержание слайда: Basic strategy: Align IT with business objectives
Basic strategy: Align IT with business objectives
75 percent of businesses fail to align their IT with their business objectives, leading to lower profitability
To align IT:
Identify business goals and strategies
Break strategic goals into concrete activities and processes
Identify metrics for measuring progress
Determine how IT can help achieve business goals
Measure actual performance
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Содержание слайда: Low-cost leadership
Low-cost leadership
Use information systems to achieve the lowest operational costs and the lowest prices
E.g., Walmart
Inventory replenishment system sends orders to suppliers when purchase recorded at cash register
Minimizes inventory at warehouses, operating costs
Efficient customer response system
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Содержание слайда: Product differentiation
Product differentiation
Use information systems to enable new products and services, or greatly change the customer convenience in using your existing products and services
E.g., Google’s continuous innovations, Apple’s iPhone
Use information systems to customize, personalize products to fit specifications of individual consumers
E.g., Nike’s iD program for customized sneakers
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Содержание слайда: Focus on market niche
Focus on market niche
Use information systems to enable specific market focus, and serve narrow target market better than competitors
Analyzes customer buying habits, preferences
Advertising pitches to smaller and smaller target markets
E.g., Hilton Hotel’s OnQ System
Analyzes data collected on guests to determine preferences and guest’s profitability
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Содержание слайда: Strengthen customer and supplier intimacy
Strengthen customer and supplier intimacy
Strong linkages to customers and suppliers increase switching costs and loyalty
Toyota: uses IS to facilitate direct access from suppliers to production schedules
Permits suppliers to decide how and when to ship supplies to plants, allowing more lead time in producing goods.
Amazon: keeps track of user preferences for purchases, and recommends titles purchased by others
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Содержание слайда: Read the Interactive Session and then discuss the following questions:
Read the Interactive Session and then discuss the following questions:
Analyze Starbucks using the competitive forces and value chain models.
What is Starbucks’ business strategy? Assess the role played by technology in this business strategy.
How much has technology helped Starbucks compete? Explain your answer.
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Содержание слайда: Some companies pursue several strategies at same time
Some companies pursue several strategies at same time
Walmart, Apple, Amazon
Successfully using IS to achieve competitive advantage requires precise coordination of technology, organizations, and people
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Содержание слайда: Technology alone is often not enough to make companies more efficient, competitive, or quality oriented
Technology alone is often not enough to make companies more efficient, competitive, or quality oriented
Organizational changes are often necessary, from minor changes in work habits to redesigning entire business processes
BPM: Business Process Management
Aims to continuously improve processes
Uses variety of tools and methodologies to:
Understand existing processes
Design and optimize new processes
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Содержание слайда: Steps in BPM
Steps in BPM
Identify processes for change
Analyze existing processes
Design new process
Implement new process
Continuous measurement
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