Презентация Volkswagen company онлайн

Содержание слайда: Volkswagen case Done by Siliutina Daria 156 group, Management

Содержание слайда: Content

Содержание слайда: Methodology Analysis research data Content analysis Case analysis

Содержание слайда: Volkswagen brands

Содержание слайда: Volkswagen company 1937 – founded by German Labour Front; Wolfsburg, Germany. Volkswagen Group (flagship marque) – the largest automaker by worldwide sales in 2016. Volkswagen Group of America, Inc – a branch, wholly owned subsidiary of Volkswagen AG.

Содержание слайда: Volkswagen stakeholders Key stakeholders are customers and employees. Markets: - North America - Europe - Asia-Pacific region - South America

Содержание слайда: The “Diesel Dupe” case September, 2015 – the Environmental Protection Agency (EPA) found a “defeat device” in diesel engines that could change the performance in case being tested. 482,000 cars in the US; 11 mln cars worldwide; November, 2015 – Volkswagen found irregularities in tests to measure carbon dioxide emission levels. “Defeat device” hid up to 40 times nitrogen oxide pollutants above allowed in US.

Содержание слайда: Why did it happen?

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Содержание слайда: Recommendations

Содержание слайда: References Volkswagen. Annual report 2016 [Text] // Volkswagen Group. – 2016 Darden ideas to action. VW emissions and the 3 factors that drive ethical breakdown [Electronic resource] // Luann J. Lynch : [website]. – URL : https://ideas.darden.virginia.edu/2016/10/vw-emissions-and-the-3-factors-that-drive-ethical-breakdown/ (visited 08.09.2017) The Economist. What really happened at VW [Electronic resource] // Jack Ewing : [website]. – URL : https://www.economist.com/news/books-and-arts/21722818-why-emissions-scandal-still-hangs-over-german-carmaker-what-really-happened-vw (visited 08.09.2017) BBC News. Volkswagen: The scandal explained [Electronic resource] // Russel Hotten : [website]. – URL : http://www.bbc.com/news/business-34324772 (visited 09.09. 2017) The Kansas city star. VW scandal a case study in bad corporate ethics [Electronic resource] // The Kansas city star : [website]. – URL : http://www.kansascity.com/opinion/editorials/article87287037.html (visited 08.09.2017) Forbes. Volkswagen and the failure of corporate Social Responsibility [Electronic resource] // Enrique Dans : [website]. – URL : https://www.forbes.com/sites/enriquedans/2015/09/27/volkswagen-and-the-failure-of-corporate-social-responsibility/#53093e6d4405 (visited 09.09.2017)