Презентация History of the phone from Apple - sketches онлайн

Содержание слайда: History of the phone from Apple - sketches from the 80s to the iPhone.

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Содержание слайда: Project Purple 1 Everything changed in 2000. Phones were at the peak of popularity, and that this will become the dominant market, was also evident. But Apple did not have an opportunity to get into this market, so the company chose its goal Output Portable MP3 players - Apple went from a small niche. The popularity of the brand iPod in 2002 was zero, Apple just launched it on the market and did not know what will happen in the next few years. Already in 2004, Apple - the undisputed leader in the segment of portable music devices in the United States, the popularity of iPod is growing by leaps and bounds. Since 2002, Steve Jobs thinks the opportunity to enter the mobile phone market, in which he sees as a threat players that will make up 16 percent of the company's business two years later. Engineers are studying the possibility to create such devices, they have no experience, but the company did not fully understand the specifics of the market. Therefore, Apple begins to knock on every door. On the one hand, there is a collaboration with Motorola, on the other hand, the company is trying to create its own version of a mobile phone. This model is in development called Purple 1, but never reached even to the point of working prototypes. The main contribution to the idea of ​​Purple 1 comes from the Steve Jobs. For 2004, for it is obvious that a newcomer to the mobile phone market has to offer something special to stand out from the crowd. The decision revolves around the use of blockbuster brand iPod, and these are dictated by subsequent versions of the phone. If the iPod is popular, it is necessary to add a mobile phone.

Содержание слайда: Taking the design iPod, Steve Jobs decided to get rid of the keyboard. To dial, and text should be used ClickWheel. Circle appeared on the screen with numbers and selecting the same position on the touch site, you can dial quickly and without any errors. Elegant but unusual. To set SMS supposed to build a system of guessing words that would facilitate life, but the lack of keyboard would make the phone, to put it mildly, unusual. Taking the design iPod, Steve Jobs decided to get rid of the keyboard. To dial, and text should be used ClickWheel. Circle appeared on the screen with numbers and selecting the same position on the touch site, you can dial quickly and without any errors. Elegant but unusual. To set SMS supposed to build a system of guessing words that would facilitate life, but the lack of keyboard would make the phone, to put it mildly, unusual.

Содержание слайда: ROKR E1 failure immediately after the presentation The culmination of cooperation Motorola and Apple - this September 7, 2005. Just over a year after the announcement of cooperation in Motorola able to prepare the first phone that includes iTunes player. The model was named ROKR E1, a separate key to open the player, which was not in the E398, as well as exactly the same body, but white. Full copy of Motorola E398, wherein only the body color yes player. Almost immediately the model goes on sale in Cingular Wireless network at a cost of 249.99 USD with a two-year contract. In Motorola plan to deliver it to Europe, where there is a music store iTunes. In London, held its presentation of the model, which describes its advantages.

Содержание слайда: Steve Jobs presents the iTunes Phone

Содержание слайда: Project Purple 2, or the creation of iPhone D at a conference in 2010, Steve Jobs asked why Apple tablet appeared later than the telephone. And he replied: "I'll tell you. Actually. It started on a tablet first. I had this idea about having a glass display, a multitouch display you could type on. I asked our people about it. And six months later they came back with this amazing display. And I gave it to one of our really brilliant UI guys. He then got inertial scrolling working and some other things, and I thought, 'my god, we can build a phone with this' and we put the tablet aside, and we went to work on the phone. " These words are simple, but the creation of the first phone from Apple took a few years, and Jobs had personally find a lot of good reasons to place as the iPhone and the phenomenon of product on the market. The name was taken in 1999, when the company registered the domain iphone.org, the name was quite in the spirit of Apple. Assumed that it will receive in its commercial incarnation Purple 1 project, which in 2002, Steve Jobs said the following: "kick-start the market for next-generation mobile phones in the same way that the company's computer popularized personal computing."

Содержание слайда: In February 2005, Steve Jobs arranges a secret meeting with top managers behind Cingular Motorola. He must enlist the help of the operator, as he plans to create not just a phone, but change the business model in this market. Without operator and its support is simply impossible. Present at the meeting Stan Sigman (Stan Sigman), he by Cingular involved in a project with Motorola. Steve Jobs's charisma against the usual rules of the game operators. Who will win? At the meeting, Jobs offers partnership without Motorola, he assures Cingular, Apple is able to create a phone that will surpass all existing solutions for years. This phone is not even on paper, it can not feel, can not discuss its characteristics. Jobs can trust instinct or reject it. Mad meeting, which sold pig in a poke. Next offer Jobs - from the same category, it offers an exclusive setting for this transaction. No one in the U.S. does not get this product, except for Cingular. But instead he wants Apple turned into a kind of operator. Buying traffic minutes, the company will sell them with the phone to their customers. Madness, which will not go on any one of the operators, which no one will even talk. And then, perhaps, is to pay tribute to Steve Jobs's charisma, which does not convince top managers Cingular at this meeting, but they do not pronounce the final "No". By the operator with Apple starts Stan Sigman, and talks will last about a year.

Содержание слайда: Glass or plastic screen

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