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Слайды и текст к этой презентации:
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Содержание слайда: Performance as of 2009
7 % drop in revenue and a 46 % drop in Walt Disney’s profitability for the first quarter of 2009
Stock price $17 (average for the 1st quarter or 2009)
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Содержание слайда: History
1923 - the start of the Disney company first known as The Disney Brothers Studio
1925 - The name of the company was changed to Walt Disney Studio
1928 - Mickey Mouse emerged
1955 - Disney’s most successful series, The Mickey Mouse Club, began
1955 - the new Disneyland Park in California was opened
1971 - the Walt Disney World project in Orlando, Florida
1983 -Tokyo Disneyland opened
1990s - The Little Mermaid, The Beauty and the Beast, and Aladdin
1992 - Disneyland Paris opened in France
2005 - Hong Kong Disneyland opens
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Содержание слайда: Objectives
creative achievements
investing in the strength of the brands and the quality of the products
leveraging technology to provide consumers with entertainment when and where they want it
expanding globally to better reach consumers around the world.
creating exceptionally high-quality content for families
strengthening Studio Entertainment SBU
entering video games industry
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Содержание слайда: Corporate Governance
CEO Robert Iger
Bachelor of Science degree in Television & Radio
Joined ABC in 1974
President of Disney since 2000
Very experienced in the industry
Owns approximately 1 million shares
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Содержание слайда: External Environment
General Layer PESTLE
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Содержание слайда: External environment
Industry Porter’s 5 Forces
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Содержание слайда: Financial Analysis
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Содержание слайда: Financial Analysis
Ratio analysis
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Содержание слайда: Financial Analysis (by segment)
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Содержание слайда: Financial Analysis (by segment)
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Содержание слайда: Financial Analysis
Media Networks Segment
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Содержание слайда: Competitor Analysis
By segment
The global media industry is a $1 trillion business .
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Содержание слайда: Number of amusement parks in the US>400
Number of amusement parks in the US>400
$11.5 billion in revenues
500,000 year-round and seasonal employees
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Содержание слайда: Movies comprise more than $150 billion in revenues annually. The most important regions contributing to this industry are the United States (49.8 percent), Europe (33 percent), and
Movies comprise more than $150 billion in revenues annually. The most important regions contributing to this industry are the United States (49.8 percent), Europe (33 percent), and
Asia and developing countries (14 percent).
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Содержание слайда: External and Internal Environment: SWOT
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Содержание слайда: BCG matrix
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Содержание слайда: Recommendations
Retrenchment strategy towards Studio Entertainment during times of economic difficulties
Growth strategy towards Media Networks and Parks and Resort segment
More focus on Cable Networking
More focus on the Asian market (consider joint ventures with Six Flags, Inc. to outperform Ocean Park)
Proceed with diversification strategy and consider entering gaming and social networking industry
Creation of luxury product line
Proceed with strategic acquisitions
Change in Studio Entertainment business model to protect intellectual property: amplify Blockbuster model with Advertising model (show movies free online and collects fees for advertisement on the web-site)
Target new segments – elderly people
Creation of new characters that meet new social trends (for example, people are not satisfied with the old concept of “a Prince of a White Horse”)
Consider entering food market (cornflakes, snacks, crisps, soft drinks). During times of economic difficulties consumers spend money on what they need rather than what they want, and Disney can use its brand name to provide their customers with such products