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- Тип файла:ppt / pptx (powerpoint)
- Всего слайдов:41 слайд
- Для класса:1,2,3,4,5,6,7,8,9,10,11
- Размер файла:1.42 MB
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- Автор:неизвестен
Слайды и текст к этой презентации:
№2 слайд
![Chapter Objectives Describe](/documents_6/06bfbbe1f094cdba279a18147df1ddd1/img1.jpg)
Содержание слайда: Chapter Objectives
Describe the strategic-management process.
Explain the need for integrating analysis and intuition in strategic management.
Define and give examples of key terms in strategic management.
Discuss the nature of strategy formulation, implementation, and evaluation activities.
№5 слайд
![Defining Strategic Management](/documents_6/06bfbbe1f094cdba279a18147df1ddd1/img4.jpg)
Содержание слайда: Defining Strategic Management
Strategic management is used synonymously with the term strategic planning.
Sometimes the term strategic management is used to refer to strategy formulation, implementation, and evaluation, with strategic planning referring only to strategy formulation.
№8 слайд
![Stages of Strategic](/documents_6/06bfbbe1f094cdba279a18147df1ddd1/img7.jpg)
Содержание слайда: Stages of Strategic Management
Strategy formulation
includes developing a vision and mission, identifying an organization’s external opportunities and threats, determining internal strengths and weaknesses, establishing long-term objectives, generating alternative strategies, and choosing particular strategies to pursue
№9 слайд
![Strategy Formulation Deciding](/documents_6/06bfbbe1f094cdba279a18147df1ddd1/img8.jpg)
Содержание слайда: Strategy Formulation
Deciding what new businesses to enter,
What businesses to abandon,
How to allocate resources,
Whether to expand operations or diversify,
Whether to enter international markets,
Whether to merge or form a joint venture,
How to avoid a hostile takeover.
№12 слайд
![Stages of Strategic](/documents_6/06bfbbe1f094cdba279a18147df1ddd1/img11.jpg)
Содержание слайда: Stages of Strategic Management
Strategy formulation, implementation, and evaluation activities occur at three hierarchical levels in a large organization: corporate, divisional or strategic business unit, and functional
Strategic management helps a firm function as a competitive team
№13 слайд
![Integrating Intuition and](/documents_6/06bfbbe1f094cdba279a18147df1ddd1/img12.jpg)
Содержание слайда: Integrating Intuition and Analysis
Most organizations can benefit from strategic management, which is based upon integrating intuition and analysis in decision making
Intuition is particularly useful for making decisions in situations of great uncertainty or little precedent
№14 слайд
![Adapting to Change The](/documents_6/06bfbbe1f094cdba279a18147df1ddd1/img13.jpg)
Содержание слайда: Adapting to Change
The second-largest bookstore chain in the United States, Borders Group, declared bankruptcy in 2011 as the firm had not adapted well to changes in book retailing from traditional bookstore shopping to customers buying online, preferring digital books to hard copies
Borders was on the brink of financial collapse before being acquired in July 2011 by Direct Brands
№17 слайд
![Key Terms in Strategic](/documents_6/06bfbbe1f094cdba279a18147df1ddd1/img16.jpg)
Содержание слайда: Key Terms in Strategic Management
Mission statements
enduring statements of purpose that distinguish one business from other similar firms
identifies the scope of a firm’s operations in product and market terms
addresses the basic question that faces all strategists: “What is our business?”
№18 слайд
![Key Terms in Strategic](/documents_6/06bfbbe1f094cdba279a18147df1ddd1/img17.jpg)
Содержание слайда: Key Terms in Strategic Management
External opportunities and external threats
refer to economic, social, cultural, demographic, environmental, political, legal, governmental, technological, and competitive trends and events that could significantly benefit or harm an organization in the future
№19 слайд
![Some Opportunities and](/documents_6/06bfbbe1f094cdba279a18147df1ddd1/img18.jpg)
Содержание слайда: Some Opportunities and Threats
Computer hacker problems are increasing.
Intense price competition is plaguing most firms.
Unemployment and underemployment rates remain high.
Interest rates are rising.
Product life cycles are becoming shorter.
State and local governments are financially weak.
№23 слайд
![Key Terms in Strategic](/documents_6/06bfbbe1f094cdba279a18147df1ddd1/img22.jpg)
Содержание слайда: Key Terms in Strategic Management
Annual objectives
short-term milestones that organizations must achieve to reach long-term objectives
should be measurable, quantitative, challenging, realistic, consistent, and prioritized
should be established at the corporate, divisional, and functional levels in a large organization
№25 слайд
![Key Terms in Strategic](/documents_6/06bfbbe1f094cdba279a18147df1ddd1/img24.jpg)
Содержание слайда: Key Terms in Strategic Management
Policies
the means by which annual objectives will be achieved
include guidelines, rules, and procedures established to support efforts to achieve stated objectives
guides to decision making and address repetitive or recurring situations
№31 слайд
![Financial Benefits Businesses](/documents_6/06bfbbe1f094cdba279a18147df1ddd1/img30.jpg)
Содержание слайда: Financial Benefits
Businesses using strategic-management concepts show significant improvement in sales, profitability, and productivity compared to firms without systematic planning activities
High-performing firms seem to make more informed decisions with good anticipation of both short- and long-term consequences
№32 слайд
![Nonfinancial Benefits It](/documents_6/06bfbbe1f094cdba279a18147df1ddd1/img31.jpg)
Содержание слайда: Nonfinancial Benefits
It allows for identification, prioritization, and exploitation of opportunities.
It provides an objective view of management problems.
It represents a framework for improved coordination and control of activities.
It minimizes the effects of adverse conditions and changes.
№33 слайд
![Nonfinancial Benefits It](/documents_6/06bfbbe1f094cdba279a18147df1ddd1/img32.jpg)
Содержание слайда: Nonfinancial Benefits
It allows major decisions to better support established objectives.
It allows more effective allocation of time and resources to identified opportunities.
It allows fewer resources and less time to be devoted to correcting erroneous or ad hoc decisions.
It creates a framework for internal communication among personnel.
№36 слайд
![Pitfalls in Strategic](/documents_6/06bfbbe1f094cdba279a18147df1ddd1/img35.jpg)
Содержание слайда: Pitfalls in Strategic Planning
Using strategic planning to gain control over decisions and resources
Doing strategic planning only to satisfy accreditation or regulatory requirements
Too hastily moving from mission development to strategy formulation
Failing to communicate the plan to employees, who continue working in the dark
Top managers making many intuitive decisions that conflict with the formal plan
№37 слайд
![Pitfalls in Strategic](/documents_6/06bfbbe1f094cdba279a18147df1ddd1/img36.jpg)
Содержание слайда: Pitfalls in Strategic Planning
Top managers not actively supporting the strategic-planning process
Failing to use plans as a standard for measuring performance
Delegating planning to a “planner” rather than involving all managers
Failing to involve key employees in all phases of planning
Failing to create a collaborative climate supportive of change
№39 слайд
![Comparing Business and](/documents_6/06bfbbe1f094cdba279a18147df1ddd1/img38.jpg)
Содержание слайда: Comparing Business and
Military Strategy
A fundamental difference between military and business strategy is that business strategy is formulated, implemented, and evaluated with an assumption of competition, whereas military strategy is based on an assumption of conflict
Both business and military organizations must adapt to change and constantly improve to be successful
№40 слайд
![Excerpts from Sun Tzu s The](/documents_6/06bfbbe1f094cdba279a18147df1ddd1/img39.jpg)
Содержание слайда: Excerpts from Sun Tzu’s The Art of War Writings
War is a matter of vital importance to the state: a matter of life or death, the road either to survival or ruin. Hence, it is imperative that it be studied thoroughly
Know your enemy and know yourself, and in a hundred battles you will never be defeated
Skillful leaders do not let a strategy inhibit creative counter-movement
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